Portfolio | arcaxis digital
Eco Furniture Design |Digital Growth & Online Brand Revamp
ArcAxis Digital partnered with Eco Furniture Design to transform their digital presence, creating a modern, optimized website and scalable digital ecosystem.The project included website redesign, Core Web Vitals optimization, on-page and monthly SEO, content creation, social media setup, AI chat integration, FAQ optimization, and paid campaigns.With an integrated approach across web, content, and social channels, Eco Furniture Design now has a stronger online identity, improved search visibility, higher engagement, and increased sales — fully supporting their sustainable furniture mission.🌿 A complete digital growth strategy — performance, visibility, and sustainability in one cohesive platform.
Client: Eco Furniture Design
Industry: Sustainable Furniture / E-commerce
Agency: ArcAxis Digital
Objectives
ArcAxis Digital partnered with Eco Furniture Design, a sustainable furniture brand, to strengthen their online presence and build a scalable digital ecosystem.
The primary goal was to showcase their sustainable craftsmanship, improve search visibility, drive organic growth, and increase customer engagement and online sales.
Deliverables & Features
| Category | Description |
|---|---|
| Website Redesign & Re-structure | Modern, visually appealing site highlighting sustainable furniture, optimized for mobile, UX, and conversions. |
| Core Web Vitals Optimization | Improved site performance, speed, and mobile usability in line with Google’s technical standards. |
| On-Page SEO Setup & Monthly Organic SEO | Continuous content creation, keyword optimization, meta tags, and ranking improvements. |
| Content Creation & Marketing Materials | Branded imagery, product videos, and creatives designed for multi-channel promotion. |
| Social Media Setup & Management | Full account setup, content strategy, and growth management across Instagram, Facebook, Pinterest, YouTube, and X. |
| Chatbot Integration | AI-powered assistant for instant customer queries and lead generation. |
| FAQ Integration (AI & Search Optimized) | Structured FAQ content to improve SEO, AI-readiness, and featured snippet potential. |
| Meta Ads & Google Ads Setup | Launch and optimization of paid campaigns for brand awareness and product sales. |
| Platform Integration | Full setup of Google Business Profile and listing/social platforms for maximum reach and brand consistency. |
Process
ArcAxis Digital executed a full digital transformation, starting with brand and website audits to assess opportunities for growth.
We redesigned the website to be modern, mobile-optimized, and fully performance-focused, emphasizing Eco Furniture Design’s sustainable ethos.
Parallel efforts included SEO implementation, monthly content creation, and the rollout of social media and ad campaigns to increase reach and engagement.
AI-powered chatbots and structured FAQ integration were added to improve customer interaction and lead generation, while analytics and platform integrations provided measurable insights for continuous optimization.
Impact
The project delivered a strong, cohesive digital presence that:
Elevated Eco Furniture Design’s brand identity and online visibility
Improved organic search performance and engagement across channels
Increased customer interaction and lead generation through AI-driven tools
Boosted online sales via an integrated blend of SEO, content, and paid campaigns
Eco Furniture Design now enjoys a scalable, performance-driven digital ecosystem capable of ongoing growth and brand expansion.
Paje villas zanzibar | digital transformation project
ArcAxis Digital transformed the online presence of Paje Villas Zanzibar, a luxury beachfront retreat on the island’s scenic southeast coast.The project included a full website rebuild, SEO setup, Core Web Vitals optimization, brand development, logo design, and integrated booking system — all designed to improve performance and drive direct bookings.With unified branding, a mobile-optimized website, and AI-powered engagement tools, Paje Villas Zanzibar now enjoys a stronger digital identity, higher organic visibility, and seamless guest experience across every platform.🌴 A complete digital transformation — built for performance, beauty, and conversion.
Client: pajevillaszanzibar.com
Industry: Hospitality & Travel
Agency: ArcAxis Digital
Objectives
ArcAxis Digital partnered with Paje Villas Zanzibar, a boutique beachfront retreat in Zanzibar, to redesign and elevate their digital presence.
The primary objective was to create a unified and high-performing online ecosystem that would enhance brand credibility, improve visibility, and drive more direct bookings while maintaining the property’s luxurious island identity.
Deliverables & Features
| Category | Description |
|---|---|
| Website Rebuild & Re-structure | Fresh, modern redesign with improved navigation, visual storytelling, and performance-focused architecture. |
| Core Web Vitals Optimization | Enhanced speed, responsiveness, and overall UX performance to meet Google’s latest standards. |
| SEO Setup & Implementation | Full on-page and technical SEO setup for organic visibility and keyword optimization. |
| Brand Development & Logo Design | Creation of a cohesive brand identity and professionally refined logo. |
| Marketing Materials | Branded assets for print and digital use, maintaining a consistent aesthetic across all touchpoints. |
| Social Media Setup & Management | Branded content creation and engagement strategy across Facebook, Instagram, Pinterest, YouTube, and X. |
| Full Platform Integration | Setup and syncing of Google Business, Meta, Pinterest, and YouTube for seamless presence. |
| Booking System Integration | Direct online booking functionality for guests to reserve their stay effortlessly. |
| Travel Package Sales & Marketing | Strategic campaigns to promote tailored offers and increase conversion rates. |
| Chatbot & WhatsApp Integration | AI-powered support for real-time guest assistance and lead capture. |
| FAQ Integration (AI & Search Optimized) | Structured FAQ setup improving SEO and voice/AI search results. |
| Meta Ads & Google Ads Setup | Launch and optimization of targeted ad campaigns to drive traffic and bookings. |
| Co-host Management of Listings | Optimization and co-hosting of property listings across OTA and travel platforms. |
Process
ArcAxis Digital began with a comprehensive audit of the client’s digital presence, identifying opportunities to unify branding, improve load times, and enhance conversion flow.
The team developed a modern, visually immersive website optimized for mobile and performance, integrated with a booking engine, and structured around SEO best practices.
We established brand and logo consistency, created digital and print-ready marketing materials, and connected all major platforms — ensuring a fully integrated digital footprint.
The project concluded with the implementation of tracking systems, chat automation, and campaign setups for measurable results and sustained growth.
Impact
The result was a high-performing, conversion-optimized digital ecosystem that elevated the Paje Villas Zanzibar brand to international standards.
Key outcomes included:
Substantial improvement in site speed and performance scores
Increased organic visibility through SEO optimization
Higher direct booking conversions and engagement
Stronger and more cohesive brand identity across all digital channels
Paje Villas Zanzibar now stands as a digitally empowered boutique destination, combining visual appeal, seamless functionality, and measurable marketing success — powered by ArcAxis Digital.
Zanzibar Kitesurfing | Complete Digital Brand Overhaul & Marketing Strategy
ArcAxis Digital partnered with Zanzibar Kitesurfing to modernize their digital presence, creating a high-performing website, integrated booking system, and scalable marketing ecosystem.The project included website redesign, Core Web Vitals optimization, SEO setup, brand development, logo design, marketing materials, social media management, AI chatbot integration, FAQ optimization, paid campaigns, and travel agent packages.With these enhancements, Zanzibar Kitesurfing now enjoys stronger global visibility, improved customer engagement, and increased direct bookings, while establishing a scalable platform for continued growth in the adventure travel market.🌊 A complete digital transformation — speed, visibility, and bookings in one cohesive ecosystem.
Client: Zanzibar Kitesurfing
Industry: Adventure Travel & Experiences
Agency: ArcAxis Digital
Objectives
ArcAxis Digital collaborated with Zanzibar Kitesurfing, an adventure and travel experience provider, to modernize their digital presence and create a scalable marketing ecosystem.
The primary goal was to enhance global visibility, attract international travelers, and increase direct bookings, while establishing a strong, cohesive brand identity and digital infrastructure for long-term growth.
Deliverables & Features
| Category | Description |
|---|---|
| Website Redesign & Re-structure | Fresh, adventure-focused design with improved UX, navigation, and mobile responsiveness tailored to kitesurfing enthusiasts. |
| Core Web Vitals Optimization | Improved site speed, technical performance, and mobile usability to meet Google’s performance standards. |
| SEO Implementation | On-page and technical SEO setup to boost organic search visibility and target adventure travel keywords. |
| Brand Development & Logo Design | Creation of a cohesive, professional brand identity and refreshed logo. |
| Marketing Materials | Branded digital and print assets, video content, and promotional campaigns for online and offline channels. |
| Social Media Setup & Management | Establishment and management of Facebook, Instagram, Pinterest, YouTube, and X accounts with content strategy and engagement plans. |
| Booking System & Travel Package Marketing | Integration of online booking functionality and development of travel package campaigns to drive direct reservations. |
| Chatbot Integration | AI-powered support to provide instant responses and capture leads. |
| FAQ Integration (AI & Search Optimized) | Structured FAQ setup to improve SEO and AI conversational readiness. |
| Meta Ads & Google Ads Setup | Initial paid campaigns to generate traffic, engagement, and conversions. |
| Travel Agent Marketing Packages | Curated promotional materials and offers designed for travel resellers. |
| Market Research | Analysis of target audience behavior and competitor positioning to inform campaigns and digital strategy. |
| Platform Integration | Full setup and optimization of Google Business Profile and all relevant listing/social platforms. |
Process
The ArcAxis Digital team conducted a full-scale audit of Zanzibar Kitesurfing’s digital presence, identifying opportunities to improve brand visibility, technical performance, and conversion potential.
A complete website redesign was implemented with a focus on speed, mobile optimization, and adventure-oriented visuals. SEO best practices were applied from the start, alongside integrated booking systems, travel package campaigns, and AI chatbot support.
Brand identity was refreshed with a new logo and consistent styling, while marketing materials, social media management, and ad campaigns were executed in parallel to maximize reach. Travel agent packages and market research supported scalable offline and online promotional opportunities.
Impact
The transformation delivered a fully optimized and scalable digital ecosystem:
Increased brand recognition and international reach
Enhanced organic search performance and visibility to target audiences
Improved direct bookings and engagement via online reservations and AI tools
Created scalable marketing opportunities for travel agents and online campaigns
Zanzibar Kitesurfing now has a modern, conversion-focused website and integrated digital strategy, positioning it as a leading adventure travel provider in the region.
Project: René Skin Aesthetics — Full Website Rebuild & Digital Setup
ArcAxis Digital recently completed a full redesign and digital infrastructure setup for René Skin Aesthetics.The scope included domain & hosting setup, full website rebuild, on-page SEO and Core Web Vitals optimization, analytics and Search Console integration (with sitemap submission and tracking), price list redesign, logo design, chatbot & WhatsApp integration, blog setup, and the first SEO-optimized article.Our goal: deliver a high-performance, secure, scalable site that elevates their brand and lays the foundation for growth.
Client: René Skin Aesthetics (South Africa)
Scope: Total website overhaul + branding + digital foundations
Website: https://renesskinaesthetics.co.za/ Rene Smith Skin Aesthetics
Objectives
Give the brand a polished, modern, high-performing website that reflects the luxury, trust, and professionalism of René Skin Aesthetics
Ensure the site is SEO-ready, fast, secure, and ready to scale
Integrate brand identity (logo, visuals) and digital engagement features (chatbot, WhatsApp)
Lay the foundations for content marketing (blog) and analytics tracking
Deliverables & Features
Below is a breakdown of what was delivered as part of the project, and the value each component adds.
| Component | Description / What Was Done | Value / Benefit |
|---|---|---|
| Domain & Hosting Setup | Registered or transferred domain (if needed), configured DNS, and deployed hosting optimized for performance & security | Ensures a robust, reliable environment; avoids the pitfalls of cheap shared hosting (slowdowns, downtime) |
| Website Rebuild | Full redesign and development using WordPress (and relevant themes/plugins) | Modern look & feel; responsive UX; foundation built right from scratch |
| On-Page SEO & Core Vitals Setup | Implemented meta tags, headers, alt tags, structured data (schema), image optimization, lazy loading; tuned performance (caching, compression) to meet Core Web Vitals thresholds | Better rankings, faster load times, improved user experience |
| Analytics & Search Console Setup | Created Google Analytics account, installed tracking code, linked to Google Search Console, submitted sitemap, enabled site verification, error monitoring | Enables traffic insights, SEO diagnostics, and monitoring of search performance |
| Price List Redesign | Reworked the “Pricelist” / service menu pages, with clear layout, visuals, and usability improvements | Makes pricing transparent, builds trust, encourages conversions |
| Logo Design | Created or refreshed the brand’s logo to match the aesthetic and professionalism of the site | Strengthens brand identity and consistency |
| Chatbot & WhatsApp Integration | Added a chatbot interface + integrated WhatsApp contact functionality | Improves lead capture, instant engagement, better customer service |
| Blog Setup & First Article | Created the blog section, structured it appropriately, and published the first optimized article | Lays groundwork for content marketing, SEO growth, and engagement over time |
Process & Key Focus Areas
Discovery & Strategy
We began with brand discovery—understanding René Skin Aesthetics’ target audience, values, differentiators, and service offerings. This informed design, tone, and structure.Design & Branding
Logo, look & feel, and visual direction were aligned to project a premium, trustworthy image in the skincare / aesthetics niche.Technical Setup & Infrastructure
Hosting, domain, DNS, SSL, backups, and security were all set up first, before any content went live, to ensure stability and avoid surprises.Development & Optimization
Every page was built thoughtfully: clean code, responsive layout, image optimization, caching, lazy loading, script deferral, CSS/JS optimizations, etc. SEO best practices were baked in as we built.Analytics & SEO Foundations
The tracking setup and sitemap submission were done early so that no traffic or indexing data is lost. Search Console helps monitor how Google sees the site.Content & Engagement Features
The blog was launched with a strong first article (SEO-optimised). Chatbot & WhatsApp ensure website visitors can immediately engage. The price list redesign makes the service offerings clear and compelling.Testing, QA & Launch
Before going live, full cross-browser and device testing, speed audits, security checks, and SEO validation were done to ensure a smooth launch.Post-Launch Monitoring & Maintenance
After launch, we monitor Core Web Vitals, SEO performance, site errors, and watch for improvements, making adjustments as needed.
Impact & Benefits (What the Client Gains)
Stronger First Impression & Trust — The site reflects the quality and professionalism of René Skin Aesthetics.
Better Search Visibility & Traffic Growth — With SEO and technical foundations in place, the site is set to rank, attract organic traffic, and grow over time.
Faster Load Times & Better UX — Visitors stay longer, bounce less, and are more likely to convert.
Increased Lead Engagement — Chatbot and WhatsApp make it easy for prospective clients to engage instantly.
Control & Insights — With analytics and Search Console in place, the client can see what’s working and make informed decisions.
Scalable & Future-Ready — The new site can grow: blog posts, new services, integrations, redesigns, etc., without rebuilding the foundation.
